"How To Get More Business In The Next Month Than You Now Get All Year... And Keep It"

Marketing Strategy #1

The very first marketing secret is first because it is the most important. It may seem obvious but less than 2% of Trucking Companies & Independent operators do it. Even though it's very simple, don't underestimate it's power!

The most important thing about marketing your trucking business is to have a:

Marketing Plan

Most trucking businesses fail because they don't have a plan or goals. You should have a detailed marketing plan of what you are going to accomplish and how you are going to accomplish it.

Don't be vague either. Things like "I want to make more money than I can ever spend" or "I want to be rich" or "I want to make $10,000 a month" are not plans. They're to vague and won't help you get there.

Be specific.

This month as you receive your first 8 marketing strategies from us, pick at least 5 ideas to start with. Write them down. Write how much you are going to make from this idea this week and this month. Then do a 3 month plan and a 6 month plan.

Once you start using the first 5 ideas then add another 5. Then another. Soon you should be using at least 20 money making marketing strategies in this program. You are going to receive over 100... there may be some that are just not you. That's OK. Use the ones that you are most excited about to begin with & then branch out.

Your plan should include money goals.

Try to put your money goals in net to you, not gross. We know an Independent Operator who does $350,000 a year in gross. It sounds impressive and that's why he does it. He only nets $35,000- Not very impressive at all... especially when you figure how many miles/hours/risk it took to do it (and the & laws he "avoided").

First examine your current numbers. More than 80% of all trucking companies don't know how much they have to charge (minimum) a mile, nor how many miles they need to drive in a month to make money. That's a deadly sin. You must know how you are currently doing and what you need to do (what does it cost you to run per mile?).

You should know how many miles you drive each month, how much you make from each mile and how much it costs you to run a mile.

Remember this also: Live by price, Die by price-

Here's an example:

John is a fictitious driver. John owns his trucking business. He's been in business for 1 year.
He gets most of his loads from bidding the lowest price to brokerages and a few here & there from shipper direct sources (which he also bids very low to get the loads). 

He grosses 12,600.00 a month. His average rate is $1.50 a mile.

Therefore he logs about 8400 paid miles per month (1200 miles per week on a 7 day work week, 1680 mpw on a 5 day).

He averages 14 loads (jobs) @ 600 miles each a month

His expenses total $11,050.00 so he nets about $1550.00 a month.

For an example of Typical Trucking Business Expenses - Click Here

John wants to double his income in 2 months, triple in 4 months. (We don't blame him.) Here's his plan:

Considering John doesn't know of the marketing secrets in this program, he will have to get twice as many jobs and drive twice as many miles to double his business.

His Goal: 28 jobs- 3360 paid miles a 5 day week

He currently gets 9-10 loads (jobs) a month from broker calls & low price advertising and 3-4 from shipper direct sources (that also call due to low price). But he gets 18 calls a week from brokers and 7 from his shippers. So he currently "closes" 50% of his prospects (mainly because of bidding "as low as you can go").

If he doesn't learn any of the methods in this program to improve his 50% close ratio, then he'll have to get 56 prospect calls this month to do his 28 jobs.

His plan to get 56 prospects:
* (indicates you'll learn more about these strategies later in this program)

*15 Consumer Awareness Line

*10 Posting his truck & searching load sources on online load boards (bid and build client data base for future contact)

*5   Referral Program

*19 3 Step Letter to Direct Shippers

*10 Repeat clients due to client data base program & monthly contact
________

59 Prospects

Wow that's 3 more than his goal!

You should have a weekly plan.

Schedule 15 minutes out of one day to make up your weekly plan and see how you did last week. Schedule this time and keep to it. Be sure to make this a priority... don't answer your phone & set a time for no interruptions.

If you do this and not one other of the secrets you will learn in this program, you will easily double your income in 12 months.

Of course, John didn't know any of the secrets to double the profit from all his jobs. If he did both- double his profits from each job and double the amount of jobs, he'd quadruple his business in less than 4 months.

Your weekly plan should include the following:

1. Goal for total net income (must know your expenses) Example Expense Figures

2. Goal for number of new clients.

3. Goal for number of repeat clients.

4. Goal for number of referrals.

5. Average net income from each client.

6.The number of prospects you'll have to generate to reach your goal.

7. A detailed plan to generate the number of prospects you need.

Your plan doesn't need to be typed or put into a computer. It can be hand written on paper. The important part is that you do a plan every single week and keep on top of things.

Remember as we get started, that "measurement improves everything" in marketing... keep a log of what you are doing and where your business is coming from.

One of the first questions asked by successful companies when a client calls is "How did you hear of us" or "Have we done work for you before?" (if no then "How did you hear of us").

Put this first strategy to work for you asap. It will be awkward at first but will get easier and encouraging/ exciting as you begin to see results!

Continue reading the following strategies to put in your plan...

To Your Success!

ExpediteLoads.com Support