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Always Make Your Client Feel Important
This is very, very important. You should always, always, make every one of your clients feel like they are your most important client.
It doesn't matter how big or small the job, make every client feel like they are number 1.
A client who feels important will be a super, great client.
They will:
1. Keep using you over and over again.
2. They'll never look for a different Driver or Trucking Company.
3. They'll refer you to lots of new clients.
4. They'll rarely complain about anything.
If clients are thrilled with you, they'll let the little mistakes pass. They realize that no matter how good you are there are always some mess-ups. Clients who feel important are much less likely to hold anything against you.
How do you make a client feel important?
1. Respond to their calls, questions, whatever immediately. Don't make people wait, answer their questions that day or at the latest the next day.
2. Always treat your clients with respect.
3. Set up systems and procedures in your business to minimize any client stress.
Things like: calling and confirming pick ups beforehand, letting them know when you have picked up the load and approximate time of delivery, calling to let them know when their load has been delivered and all is OK.
Anywhere you can cut client concern or stress will make you stand out in a crowd and them feel important.
3. Always help them with their problem, even if its something they should do themselves.
They'll appreciate it very much and pay you back ten fold.
Never underestimate your client. If you treat every client like your most important client, you'll have more business than you can handle.
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