Marketing Strategy #6

Model Marketing Ideas.

We don't mean literally steal or even plagiarize.

What we do mean is learn from others. Take their good ideas and put them to use in your own business.

This doesn't necessarily mean from different trucking companies. It can though. Especially when you attend industry meetings.

Use the ideas that are working for others. There isn't any reason they won't work for you too. (Unless they are lying, but testing something out inexpensively doesn't hurt anything.)

But don't limit yourself to modeling ideas from just other trucking companies.

Remember also that some of the bigger companies are doing "Image Advertising". Big bucks with not a ton of results. Be sure you can track the results and costs of any new idea.

Model good ideas from other successful businesses; most ideas can be applied in some way to your business.

For example, do you think the fast food industry invented the drive-thru window?

Nope. They stole the idea from banks.

You can imagine how this happened:

One day a guy from McDonalds was sitting at the bank drive-thru and it occurred to him. He said 'I'm not sure how the drinks will fit but otherwise its perfect!'

And the course of fast food was changed forever!

So you see you can get great ideas from any kind of business.

Keep your eyes peeled. Watch what others are doing to get business and always think "Now how can I apply this to my business?"