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The number one reason people fail in direct response marketing their trucking business is because they never do a darn thing.
They learn all these money making marketing strategies and then they don't use them.
It is better to do something which isn't quite perfect than not do anything at all.
Don't worry if you don't have every little thing you need or everything in perfect place.
For instance, if you do a letter giving away $20 off their first load plus free memo pads with lifetime refills, don't worry if you only have 2 memo pads in stock. (See strategy #8)
Test the method, if you get a huge response just tell your clients that you were overwhelmed with the response and are currently out of memo pads. As soon as you get them in, you'll get it to them.
This is much, much better than not doing anything at all.
Once you try something then you have a place to go from.
Even if your method didn't work as well as you'd like, you'll be able to improve it and get more response.
The only reason that an owner of a trucking company will not dramatically improve their business with these marketing strategies is because they don't do something!
Work to add even just one of these new techniques weekly...
Stop worrying about all the little details and just do something!
To go back to your member control panel, simply minimize or close the marketing pages.
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